Our Work
MASA BAKERY
Masa Bakery is a much-loved bakery in Juhu, known for Anushka’s Fav coffee, warm aesthetic and loyal local following. Ripple Reach partnered with Masa to strengthen their social media presence, making the page more engaging, cohesive, and story-driven, while staying true to the brand’s existing identity.
The Brand & Our Approach
Masa already had a strong brand foundation and a clear visual identity. Our role was not to reinvent it, but to adapt seamlessly and build on what existed.
We focused on:
We focused on:
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Creating a consistent content rhythm
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Making the feed feel more inviting and engaging
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Translating the in-store warmth into digital storytelling
From strategy to shoots, we handled the brand’s social media end-to-end ensuring everything felt aligned, intentional, and on-brand.
Key Campaigns
Kala Ghoda & Delhi Store Launch
The Kala Ghoda store launch marked an important moment for Crimzon as a brand rooted in design, culture, and city relevance and the Delhi store launch was the first time Crimzon stepped into another city.
For both these campaigns, we:
For both these campaigns, we:
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Crafted a narrative that went beyond just announcing a store
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Built anticipation through visual storytelling and on-ground moments
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Aligned online content with offline experiences to create a cohesive launch presence
The result was a launch that felt premium, cultural, and distinctly Crimzon, with strong engagement both online and at the store.
Content Strategy & Shoots
We developed a clear content strategy that balanced:
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Product showcases
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Behind-the-scenes moments
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Seasonal storytelling
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Menu highlights and launches
All shoots were planned and executed with a social-first mindset, keeping visuals fresh while maintaining Masa’s signature look and feel. The goal was to make the page feel alive, familiar, and worth coming back to.
Key Campaign
New Deli Menu Launch
The deli menu launch was positioned as more than just a menu update.
We highlighted:
We highlighted:
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New offerings through storytelling-led content
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Clean visuals that matched the brand’s tone
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A launch narrative that built curiosity and engagement
This helped drive awareness while keeping the communication organic and non-intrusive.
